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The site bigboots.meetup.com had the following in the web site, "Meet other local people who believe in The All-American Cowboy Ethic." We noticed that the website stated " Its all part of www." It also stated " A site for people that know where they come from and are proud of it. Subscribe to a feed of Big Boots Meetup Groups. Find Big Boot Wearers near you." The header had group as the highest ranking keyword. This keyword was followed by club, event, and community which isn't as urgent as group. The other words the site used was local. networking is also included but could not be understood by search crawlers.