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The site bni-business-based-on-professional-relationships.meetup.com had the following in the web site, "BNI - Business based on professional relationships Meetups." We noticed that the website stated " Find out whats happening in BNI - Business based on professional relationships Meetup groups around the world and start meeting up with the ones near you." It also stated " Middot; Business Networking International BNI. Middot; Better Business Referrals. Middot; Small Business Networking. Middot; Small Business Owners. Middot; Small Business Marketing Strategy. Middot; Womens Business Networking." The header had group as the highest ranking keyword. This keyword was followed by club, event, and community which isn't as urgent as group. The other words the site used was local. networking is also included but could not be understood by search crawlers.